The Soda Pop

Is The Media Monopoly Still Important?

There is a commonly held view that the news media is the enemy of journalism. The implication is that it serves only one specific interest - to increase advertising revenue and create wealth for its shareholders. In this way, the media companies are considered "monopolies" and are held responsible for the decline of media in the US.

Although this may seem as though modern journalism is predicated on the premise that the public has no right to know what is going on, that is not necessarily the case. In fact, all newspapers, radio stations, and television stations exist to inform the public.

Before establishing a monopoly, it would be wise to first examine how the news media is formed. As such, it is important to understand the definition of "journalism." A newspaper, radio, or television station is considered "journalistic" if it promotes and is committed to covering a wide variety of topics and reports the news objectively. Therefore, it should be noted that these media outlets are not trying to sell you anything, but that the product they sell is the news.

Some news organizations have indeed sought to form monopolies and become money-making monoliths. However, there is also a strong belief that journalism is more than about the bottom line. The news media that is committed to covering all sides of an issue is doing its job.

Newspapers and television stations want to give you all the information you need to make an informed decision and are committed to making a contribution to a vibrant, thriving community through their daily coverage. Through the years, many of these media outlets have taken an active role in holding government and industry accountable. They often receive some criticism from critics, but for the most part they are held accountable for providing the citizenry with the information they need.

Often, the daily news cycle is reduced to one-sidedness and not an overall perspective. Many media outlets are also held accountable for excluding certain opinions from their coverage, however. Those who wish to see viewpoints from different people with different points of view have the right to do so, since it is their right to voice their opinion.

The debate continues, however, over whether or not a monopoly structure is necessary. Many people believe that if only more media outlets were to become independent, the need for a monopoly would be eliminated. As 99 percent media , some argue that any public entity should be allowed to have more than one outlet that is dedicated to its specific function.

Of course, there is a great deal of debate concerning whether or not a monopoly status is beneficial to the public. The choice is up to the consumer, and whether or not the news media is an arm of the government is something only the customer can decide. Although there are many individuals who feel the news media has done a great deal of good in the world, it is up to the individual to decide if the media serves his needs.
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